Creating your startup marketing plan is a crucial task especially when the budget is tight. So, do you think one cannot do effective marketing of a startup that fits in his pocket? Obviously, the case may not like this as we think! A startup can be promoted in a moderate marketing budget too. All you need is a perfect PR strategy and advertising that solely focuses on gaining the attention of the target audience. These days marketing through the use of social media is one of the most beneficial ways to serve the purpose.
We all know how our PM Modi leveraged the power of social media to win Lok Sabha polls in 2014. New York Times even called him social media politician and Business Todays wrote a case study on his social media strategies.
Knowing the hassle of marketing in a limited budget and using social media as a platform to promote your business, here are the tips below:
Be a Savvy Social Networker
Create business accounts and participate in the big social media sites – Facebook, Twitter, LinkedIn, Google+, and Pinterest. Add Instagram in there too if your business is image-oriented. Also, check out this list of easy Facebook marketing ideas for any type of business.
Get Ad Promo Credits
While massive ad campaigns may be out of your budget, there are often discounts and coupons floating around for paid Facebook ads or Google ads. Some web hosting services offer advertising discount codes as part of their membership offerings. Check and see if yours does.
Stumble Upon Advertising
Stumble Upon is pretty cheap compared to other paid ad structures. You start with a base price of 10 cents per click, and then add +2 cents for age targeting, gender targeting, and device targeting. You can see the whole price list for detailed info. Whichever way you spin it, Stumble Upon’s paid offering is leagues cheaper than most other social media ads; Facebook ads, for example, can cost as much as 80 cents per click.
To really benefit from Stumble Upon, use targeting options to make sure you’re hitting the right audiences and niches.
Bum About on LinkedIn
LinkedIn is a major social media site that is often under-utilized. Don’t just add network connections and sign out – join groups, enter into dialogue with connections, and share your blog posts. There’s a ton happening on LinkedIn, and it can be a great place to promote your content, share ideas, and build your brand.
Use Celebrity Power or Influencers
It’s good to use someone’s goodwill rather than waiting to build your own. Same is the case with influencer marketing tactics. Social media influencers have usually an immense following, and their followers literally love everything they do. You can use social media influencers and make them a part of your marketing strategy. By this way, they will be promoting your startup via all of their social media platforms and the product will reach a massive number of their fans.
This marketing stunt isn’t costly and can bring excellent news for you regarding product reach and brand presence.
Indirect Marketing on Facebook, Quora, Twitter
People are less likely to buy a product that is directly pitched to them. The modern marketing strategy always contains an approach of indirect marketing.
Social media platforms are a great opportunity for indirect marketing for those who want to grab it. For example, Facebook has different groups, discussion threads, and pages where people discuss dos and don’ts of successful startups. Twitter has the power to attract users with a single tweet, and Quora has become the Google for askers. All of these social media platforms can be used to increase the engagement of your product by discussing, answering, tweeting and backlinking your opinions to your product.
Use the “story making” feature
A thing that the majority of us don’t realize is the power of social media apps. Every application has a different following, and each app serves a different niche.
Snapchat, Instagram, and lots of other apps can be used as an effective marketing tool. Be it making stories of your startup journey on Snapchat, mobile marketing is a very cost-effective trend to use. Instagram can be used as a product catalog as it serves the genre of images.
Youtube for Your Startup
YouTube is the largest online video platform to promote your products. You may upload videos about your startup journey or give your audience an insight of your upcoming products. Videos are destined to reach more audience as they are less time taking and easy to understand. You can always promote your brand on Youtube and guess what? It doesn’t need a dime to be spent. All it takes is a smart branding strategy and creativity to make your brand presence on YouTube.
Get Live With Facebook Live
It is no secret that video marketing is taking over the Internet by storm. Most of the content marketers and organizations are busy in promoting their brand primarily on Facebook.
Facebook Live is a great feature that lets you communicate with your audience without any roadblocks. This direct interaction excites the audience to buy a product as the communication builds trust between the seller and the buyer.
Post on Pinterest
Pinterest is a social network in which users are able to share and discover through pinning images and videos on their own boards and on others’ boards. Users are able to have their own board, search for content to place on their board, and search through the content others have on their board. Pinterest is made to hold on to the best of what you can find on the internet into neatly categorized boards. Having your product on someone’s board means they have chosen to hold on to you and that anyone who views their board will be exposed to you.
Marketing through social media is one of the most versatile and cost-effective strategies of digital marketing that small businesses can use to reach their target audience and boost sales over time. That’s why 97% of marketers are using social media to reach their audiences. Marketing isn’t always about spending big bucks to gain attention as sometimes; small gestures and intelligent use of social media bring in more organic engagement. Social media websites, interactive applications, open discussion forums, publishing mediums are all opportunities for those marketers who want to put up a great show for their brand without spending much.